Have you ever been in that frustrating situation where you and someone else have the same qualifications, but they land the job and you don’t? Or maybe you both post content with equal effort, but theirs goes viral while yours barely gets seen?

We’ve all felt that sting: Why do some people succeed while others, putting in the same effort, fall short? It’s a tough question, especially when you’re doing everything “right.” Talent, hard work, and strategy are important, but there’s one ingredient we rarely talk about: luck.

Yes, I believe luck plays a role in success more than we like to admit. Hard work is important, but sometimes it’s not enough. You can give your best, but someone else can succeed faster just because they were in the right place at the right time. That’s where luck comes in.

Is Luck Always Random?

Luck isn’t always just random. What we often call “luck” is actually the result of consistent effort, good timing, and strong relationships.

When we pay attention to what’s working—our habits, our network, our persistence, we start to see patterns. These patterns show us how luck has influenced our success in the past, and how to create the conditions for luck to happen again.

The more intentional we are about our luck factor, the more opportunities we’ll create.

How I Discovered the Role of Luck in My Life

When I look back and connect the dots in my life, I realize that luck often came through people.

The more I stepped out, had real conversations, and built genuine connections, the more doors started to open. These weren’t random moments—they were the result of showing up consistently and staying open to new experiences.

For some, luck comes from supportive friends or family. For others, it’s about staying visible, putting yourself out there, and being ready when the opportunity comes.

The Truth About Success and Luck

The truth is: luck and success look different for everyone, but they rarely show up when we’re standing still. They show up when we engage with the world around us, build relationships, and take action.

So if you’ve ever wondered why others succeed with the same effort, remember: success is not always a straight line. Creating your own luck means being aware, staying active, and knowing that sometimes, the difference between winning and waiting is simply a moment of good timing.